For me, Fashion Week is the ultimate sign of the end of summer and the start of fall. It’s the time to break out the heals, put away my swim suits and get back to my pre-summer Friday schedule.
While New York Fashion Week is very short, Fashion Month is technically all month long – starting with New York City then jumping to the other three fashion capitals – London, Milan and finally Paris. This bi-annual event (every September and February) started in the 1940s, is a way for old and new designers to showcase their new designs for the next season to fashion insiders, influencers, bloggers and celebrities.
No ticket? No problem: thanks to social media and VogueRunway.com, we can all enjoy a front row seat 😉
If you are attending #NYFW IRL, here are my tips after numerous trials and errors in the industry:
Do Your Research
I recently received a LinkedIn message from someone asking if I could get them into the Alexander McQueen show because they were going to be in New York for #NYFW. While the message was very polite, which I always appreciate, I A) have no control over the Alexander McQueen show guest list and B) Alexander McQueen does not even show in New York – Sarah Burton moved it back to London in 2016.
Pro tip: If you’re reaching out for tickets to shows/events, make sure you’re emailing the correct contact (and know when/where the show/event is).
Bring Your Charger And A Portable Battery/Self-charging Phone Case
Pretty self-explanatory, but always a good reminder. You can thank me later when you’re able to catch behind-the-scenes moments.
Pro tip: Add a LuMee to your check out cart. It’ll help with achieving the best lighting for selfies, photos, videos, etc.
Dress To Impress
Fashion Week is a time to show off your personal style – but that is no reason to go out of your way to throw on something completely off-brand or expensive in order to get photographed. My three fashion rules? Stay true to your style, don’t show up in your PJs/sweatpants and remember to smile – after all, it’s your best accessory.
Pro tip: Plan your outfits in advance. It’ll save you time and that last-minute panic attack.
Map Out A Game Plan
When planning your schedule for NYFW, make sure you’re going to have ample time to get to each show/event either with subway (my preferred method since there will never be a surge charge/traffic), Uber, cabs or Lyft. Printing out a physical copy of the official NYFW calendar always helps me organize my schedule.
Pro tip: Note nearby cafés with free WiFi where you can refuel and charge your electronics.
Be Ready To Network
Fashion Week brings out everyone in the industry. No matter if you’re looking to make some contacts or further your career, make sure you have your elevator pitch ready and carry your business cards. Be friendly, professional and confident. Also, if you’re already going to a show, see if you can find a fashion magazine or blog to hire you to cover the show.
Pro tip: When receiving business cards, always make sure to follow-up with an email where you let that person know it was a pleasure meeting with them and something that really stuck with you in the conversation. You never know when you (or they) may need to reach out to you down the line.
Bring Your Game Face
Fashion Week can be pretty intimidating – especially if it’s your first. Trust me: we’ve all been there. Everyone has had their embarrassing moment. Even Jenna Lyons was asked to leave a front row seat and move to the very back! Just remember that everyone is here for the same reason and is focused on their own agenda. Do a few power poses beforehand, sneak in a quick yoga session or even use visualization to keep your confidence up and your mind focused. When in doubt, fake it till you make it.
There is no need to talk during a show. Or be late. Period. Respect the designer(s) and the hard-working production/public relations teams that are putting on such an incredibly stressful, but ultimately incredible, show. Also, be courteous to those around you. Those seats next to you are not meant for your handbag or coat. Plus, you never know who is watching, listening or even – gasp – recording. However, don’t be afraid to speak up if someone has taken your seat!
Pro tip: If there are unfilled seats in front of you right before the start of the show, kindly ask to move up. Designers (and their publicists) want the show to look as full as possible, so most of the time they’ll be happy to accommodate you.