After a lifetime of being the go-to gifting expert among friends and family, Germaine Benson came up with the idea to turn her skills into a luxury business. Benson wanted to create a gifting experience, rather than your normal present. ‘I was tired of the usual bouquet of roses and I wanted to change up the gifting industry. When I started doing more research about it, I saw that different gift boxes did exist but all of them looked almost the same; wooden boxes with a rustic look. I immediately thought, I could do this and I can do it differently.’
After tireless research, a critical selection process and a limitless vision, Haubtbox was created. The South Florida gift box company provides a box for a variety of ready-to-order boxes for any occasion, personality or lifestyle.
1. What was the hardest part about starting your company? Your easiest?
From branding Hautbox to finding the companies that were willing to wholesale to me was all a lengthy process, but I think after I decided which products to include, creating each box with it’s designated theme was a breeze!
2. What is your favorite part about creating your own company?
Owning your own company definitely comes with a bevy of benefits. I love that I get to make my own executive decisions and I really get to express myself creatively without any restrictions. I am able to travel as I please and work my own hours, but at the end of the day all of the responsibility comes down to me.
3. How do you come up with the Hautbox themes and items that go with them?
I did a lot of research to find boutique, upcoming and local brands to include. Before I even chose the themes, I first picked out my favorite items from each brand and literally put them all on a table and started playing around with which colors and packaging looked best together. By then, I could already get an idea of what direction each box was going.
4. What is your morning routine?
My morning routine is pretty standard. I wake up, scroll through my personal and business Instagram pages, read the latest news on buzzfeed, check all my emails and get up to start my day.
5. Coffee or tea?
None. I just need several cold bottles of Smart Water to get my through the day.
6. Favorite advice you’ve ever received?
My birthday was coming up and I was turning 25 and it freaked me out a bit. Not that 25 is old or anything, but I was a little intimidated about entering my mid-20’s. I was on a trip with someone and they told me “Every birthday is a blessing and getting older is something to get excited about no matter what age you’re turning. Some people aren’t as lucky.” That really put things into perspective.
7. If you could do a holiday-themed Hautbox, what would be included?
Well I think what’s great about Hautbox is that you could gift any of the gift boxes in our collection for any holiday. For instance if you were going to a friends house for Christmas dinner, The Hostess Box is the perfect assortment. If your surprising your boyfriend with a trip somewhere for Hanukkah, sticking the tickets in The Jetsetter Box is like double the fun. There is something for everyone for every occasion.
8. If you could do anything else, what would it be?
At this point in my life, I wouldn’t want to be doing anything else. I love that I get to bring a little joy into people’s life through gifts. With each box being carefully thought out, packed and delivered to make someone feel special.
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