If you looked up the word ‘tastemaker’ in the dictionary, I wouldn’t be surprised if Mackenzie Horan’s name popped up.
Since discovering both her blog and later her online boutique back in college, I’ve come to know Horan’s fantastically recognizable ‘Design Darling’ brand to become synonymous with style, charm and a hint of her classic New England roots. Originally embarking on a career path that led her to San Francisco and New York City, Horan then switched gears when she started her own online boutique out of her parents’ Connecticut home using her knowledge of working with vendors from her summers working at a shop on Nantucket. The quality of her carefully curated products, level of customer service and Horan’s meticulous eye for details set her on the path for success.
Now settled in Dallas with her fiancé and adorable dog, Rory, she continues to grow her burgeoning business while inspiring her blog readers with anything from fashion and decor tips to advice on homesickness.
1. When did you realize you wanted to start your own company?